Vixon
Brand Identity · 2026
The challenge
Explore a skincare identity that feels considered and approachable across a small product range, without relying on decorative packaging.
The solution
A geometric wordmark, a restrained palette and close-up product imagery connect the packaging, campaign layouts and storefront concept.
Project Information
Vixon is a self-initiated brand concept for a five-product skincare and beauty range. The work covers identity, packaging, campaign art direction and digital design.
The wordmark appears in several weights and cases, with its crossing X as the shared feature. The layouts give it space while keeping product names and supporting information readable.
Campaign compositions focus on texture and product application. The storefront brings the range together in a simple product row with an editorial section below.
The identity and layouts were designed in-house, with sourced reference photography used for the mockups.
CAIO BARRETO
Creative Direction:
Caio Barreto
Brand Design:
Arthur Rosa, João Alves
Packaging:
João Alves
Art Direction:
Arthur Rosa
Strategy & Copywriting:
Priscila Oliveira
Digital Design:
Renan Rosa
Fonts:
Reem Kufi (wordmark), Archivo, Instrument Serif
Year:
2026
Brand Identity · Concept
Self-initiated concept work. Vixon is not a client of CAIO BARRETO. Identity, campaign and storefront designed in-house; the photography is sourced reference imagery used for mockup purposes only.