Revolut

Brand Identity · 2025

Independent concept

The Revolut R monogram shown cold white on indigo beside indigo on cold white — One continuous stroke, on both of its grounds

The challenge

Explore a restrained visual identity for Revolut, with an emphasis on clear information and consistent treatment of financial figures.

The solution

A continuous-line R anchors the concept. Indigo, white and graphite form the main palette, while mint highlights confirmation states.

A steel drafting compass standing upright on pure black, lit only by thin specular highlights, with a single hairline mint arc scribed beneath its pen point — Precision as method: the instrument that draws the stroke

A flat colour specification sheet of four horizontal bands — indigo, cold white, mint and graphite — each labelled with its name and hex and Pantone codes — Four values only. Mint is reserved for confirmation.

A matte graphite phone at a steep three-quarter angle, its dark indigo screen showing a small cold-white single-stroke R monogram above a hairline mint arc — The app opens on the mark alone, drawn in one stroke

An anodised indigo aluminium payment card spinning flat, its corners blurring into a circular envelope of motion against a graphite gradient, a mint streak trailing behind — The metal card, caught mid-turn on a table-top set

Out-of-home: two words and one unbroken line

A flat tone-on-tone specimen sheet showing an enormous cold-white capital R drawn as one continuous stroke on pale steel, with four small mint dots at its tangent points — The monogram at construction scale, tangent points marked

Printed matter: debossed manual, edge-painted cards

A flat indigo page filled with four lines of enormous tabular figures right-aligned on their decimal points, the last line set in mint — Tabular figures, decimals locked to a single column

A brushed graphite smartwatch at a three-quarter angle, its indigo screen reading SENT above a tabular figure encircled by a single closed mint ring — Mint appears once, at the moment the transfer confirms

Project Information

This self-initiated study explores precision as a visual direction. The R monogram connects card, screen, print and outdoor applications.

Tabular numerals align balances and decimal points. The proposed interface uses mint for confirmation, including the transfer state shown on the watch mockup.

Metal surfaces and simple compositions extend the direction beyond the screen. The materials are presented through visual studies, not manufactured products.

CAIO BARRETO

Creative Direction:
Caio Barreto

Design:
Arthur Rosa, João Alves

Motion & Interactive:
Renan Rosa

Strategy & Project Management:
Priscila Oliveira

Design Systems:
Arthur Rosa, Renan Rosa

Fonts:
Neue Haas Grotesk, Barreto Mono AD — Custom

Year:
2025

Brand Identity · Concept

Self-initiated concept work. Revolut is not a client of CAIO BARRETO. Imagery generated, not photographed.