Berlinale

Brand Identity · 2026

Independent concept

A block-built bear and the word BERLINALE in white on a black rectangle, centred on flat red — The mark, flat: modular bear locked to the wordmark

The challenge

Explore a Berlinale identity that connects the festival mark, programme information and signage across very different formats.

The solution

A bear assembled from rectangular modules sits within a red, black and grey system. Heavy type and ruled layouts carry titles, sections and venue information.

A large cinema auditorium seen from the back with empty rows of seats, the screen ahead showing the Berlinale title card in white on red. — Opening night: the card holds at 20 metres wide, the house held empty before doors

Flat black page listing Berlinale section names in white ruled tabular columns — The programme grid: sections held on one ruled system

Flat grey poster reading STREIT in heavy black caps, repeated above and below — Poster artwork tiles: the annual variable, one grid

A closed laptop sits squared on a dusty desk in a dark room, its screen glowing with a black-and-white landscape film still and the Berlinale programme mark and text laid over the lower half. — Programme site: the grid survives the browser

Red street poster case in a wet Berlin street repeating the line KINO IST STREIT — Street case, Mitte: the argument posted at eye level

A vertical column of complete red, black, and grey printed accreditation cards, each fully visible with clear margin, showing the identical modular block bear built from flush rectangles on a square grid. — Accreditation cards, uncoated red, one ink, one consistent bear mark, each card whole in frame

Facade banner: the mark corrected to match the identity

Nested red, black and grey rectangles receding to a black card with the Berlinale mark — Motion key: the grid rebuilding itself inward

A red lectern bearing the geometric bear mark stands alone before a screen reading KINO IST STREIT — Press conference: the system takes a position

Project Information

This self-initiated concept uses a square grid as the common structure for the bear and its surrounding graphics.

The mark appears in several treatments across programme layouts, accreditation cards and large-format mockups. The study explores the balance between detail and scale.

Red surfaces and monochrome imagery keep the festival information prominent. Section names and hall numbers follow a shared typographic layout.

“Kino ist Streit” is the proposed campaign line, repeated across posters, screen graphics and press-conference mockups.

CAIO BARRETO

Creative Direction:
Caio Barreto

Design:
Arthur Rosa, João Alves

Motion & Interactive:
Renan Rosa

Strategy & Project Management:
Priscila Oliveira

Fonts:
Neue Haas Grotesk Display, Neue Haas Grotesk Text — Monotype

Year:
2026

Brand Identity · Concept

Self-initiated concept work. Berlinale is not a client of CAIO BARRETO. Imagery generated, not photographed.