Mizuno

Brand Identity · 2026

Independent concept

The white Mizuno Runbird and logotype centred on a flat Mizuno blue field — The Runbird, one uninterrupted stroke on Mizuno blue

The challenge

Explore a quieter visual direction for Mizuno that keeps the Runbird and the product at the centre of each composition.

The solution

Blue, white and graphite establish the main palette. Simple layouts, close-up material studies and small vermilion accents carry the direction across print and digital mockups.

The manual argues the stroke before it shows product.

Phone on a bone-white surface showing a Mizuno product screen with a flat-laid graphite running jacket. — Commerce reduced to one product and one rule.

A graphite half-zip technical jacket, shaped as a hollow ghost-mannequin form with closed collar and cuffs, on bone seamless with a small blue Runbird at the chest. — Restraint carried on the garment, one mark only.

Ghost-mannequin running top and shoes on deep blue seamless in bone and graphite, marked once in vermilion. — Vermilion appears once and the garment does the rest.

Flat-laid white running singlet with a large Mizuno-blue Runbird, raw-cut edges and a vermilion neck tape, on near-black. — The singlet as specimen, one stroke across the chest.

Macro of a woven blue Mizuno label on a bone singlet hem. — The label carries the year, set vertically.

Raking macro of blue printed pages with white numerals and one red dot. — Ink and fold, read at the angle of the light.

Extreme macro of a white single-stroke Runbird on graphite technical fabric. — One stroke, bonded, at the scale of the weave.

Macro of a bone white volleyball with a small blue Runbird on one panel. — The other 120-year discipline, same single stroke.

Project Information

This self-initiated study takes the gesture of the Runbird as its starting point. The mark appears at garment, label and publication scale.

Product compositions isolate clothing, footwear and equipment against simple backgrounds. Close-ups draw attention to fabric, print and construction details.

The manual and mobile product-page mockup apply the same restrained hierarchy, with a prominent image and limited supporting information.

CAIO BARRETO

Creative Direction:
Caio Barreto

Design:
Arthur Rosa, João Alves

Motion & Interactive:
Renan Rosa

Strategy & Project Management:
Priscila Oliveira

Typography:
Arthur Rosa

Fonts:
Tazugane Gothic, Söhne — Monotype / Klim Type Foundry

Year:
2026

Brand Identity · Concept

Self-initiated concept work. Mizuno is not a client of CAIO BARRETO. Imagery generated, not photographed.