The mark, on both of its groundsThe challenge
Minus Two does not sell the way a shop sells. It sells in drops — a few thousand people landing on the same product page within the same minute, most of them on a phone, most of them deciding in under a minute. A storefront that merely works on a quiet Tuesday is not the brief. The build had to hold when everyone arrives at once and get out of the way when they do.
The solution
We built the store around the shortest possible path from grid to paid. The whole catalogue sits on one scroll with no pagination, so the product people came for is never two clicks away. The buy box carries exactly four decisions — price, size, quantity, buy — with the live stock count doing the persuading. Express payment sits above the form, because in a drop the form is where carts die.
Every product, one scroll, no pagination
Price, size, stock count, buy — four decisions, one column
Where the drop actually happens: the phone
Express first, form second
Two items, two taps to change your mind
Filters that answer the only two questions
The storefront opens on stock, not on a story
The cart survives the small screen intact
Accessories carry the same grid, no exceptionsProject Information
Drop commerce breaks the assumptions most storefronts are built on. There is no browsing phase, no considered comparison, no returning visitor working through a funnel. There is an announced time, a surge, and a few minutes in which a size sells out.
That shapes every decision. The all-products listing has no pagination — the entire catalogue is one scroll, because a paginated grid during a drop is a queue nobody waits in. Filters are cut to the only two questions that matter under time pressure: is it in stock, and what does it cost.
The product page is deliberately short. Price, size, quantity, buy. A live stock count sits directly above the button, which does more to close a sale in a drop than any amount of description. Everything else — care notes, sizing, shipping — collapses below.
Express checkout runs above the form rather than beside it. In a normal store that is a convenience; in a drop it is the difference between a completed order and an abandoned one, because the form is exactly where a rushed buyer gives up.
The same build carries the phone, which is where most of the traffic actually lands. The cart keeps its full line detail on a 430-pixel screen, and the add-to-cart stays reachable without a scroll.
Credits
E-commerce Build:
Caio Barreto, Caio Bastos
Front-end Engineering:
Elif Demir
Project Management:
Helena Braga
Fonts:
As specified by the brand
Year:
2026
E-commerce · Client
Client engagement. Imagery captured from the live storefront.