Minus Two

E-commerce · 2026

Client work
The mark, on both of its grounds
The Minus Two lockup shown black on white beside white on brand red

The mark, on both of its grounds

The challenge

Build a storefront that makes it easy to browse Minus Two’s catalogue, choose a size and review an order on desktop or mobile.

The solution

We built a direct shopping flow around product grids, a concise buy box and a clear cart, carrying the brand’s existing identity through the store.

Price, size, stock count, buy — four decisions, one column
A product page buy box showing the sale price, size selector, quantity and both purchase buttons

Price, size, stock count, buy — four decisions, one column

Where the drop actually happens: the phone
The same product page on mobile, product image filling the screen above a sticky add-to-cart

Where the drop actually happens: the phone

The mobile cart, one item below the other
The mobile cart with two product rows, quantity controls, removal links and an order-note field

The mobile cart, one item below the other

Every product, one scroll, no pagination
The all-products listing showing the full catalogue in a four-column grid

Every product, one scroll, no pagination

Two items, two taps to change your mind
The shopping cart with two line items, quantity steppers and the order total

Two items, two taps to change your mind

Filters that answer the only two questions
A collection page with availability and price filters beside the product grid

Filters that answer the only two questions

Express first, form second
The checkout with Shop Pay, PayPal and Google Pay above the contact and delivery form

Express first, form second

Accessories carry the same grid, no exceptions
The accessories collection showing bags in the same product grid

Accessories carry the same grid, no exceptions

The storefront opens on stock, not on a story
The Minus Two homepage: an announcement marquee above a dense grid of product photography

The storefront opens on stock, not on a story

Project Information

The catalogue uses a continuous product grid, with availability and price filters on collection pages. Accessories follow the same layout as clothing.

Product pages bring price, size, quantity and stock information together beside the purchase controls. Supporting details sit below the main buying section.

The cart shows each item, its quantity and the order total. Checkout places express payment options above the contact and delivery form.

The mobile layouts adapt the product, cart and checkout views to a narrower screen, retaining item details and purchase controls.

Credits

E-commerce Build:
Caio Barreto, Renan Rosa

Front-end Engineering:
Renan Rosa

Project Management:
Priscila Oliveira

Fonts:
As specified by the brand

Year:
2026

E-commerce · Client

Client engagement. Imagery captured from the live storefront.