Rogue

Steering the creative direction, and shipping the site

Client

Serpentine North

An art institution that behaves like a public square

Concept

The Standard

A hotel group that refuses to behave like one

Concept

Minus Two

Building the store that has to survive a drop

Client

Revolut

Giving a challenger bank the confidence of an incumbent

Concept

Berlinale

A festival identity built for a city that argues with itself

Concept

Max Universe

Turning a streaming catalogue into a place fans actually go

Concept

Novanta

A pizzeria that sells a number, not a tradition

Concept

Kick

Building a live platform that sounds as loud as it looks

Concept

Guggenheim Bilbao

Letting the building speak without letting it shout

Concept

adidas Runners

Turning every city street into a starting line

Concept

Crocs

Making the most divisive shoe on earth the most deliberate

Concept

Mizuno

Reintroducing a 120-year-old craft brand to a new generation

Concept

Rogue and Minus Two are client engagements, credited in full on their case pages. Everything else here is self-initiated concept work — those brands are not clients of CAIO BARRETO and no engagement is implied.