Max Universe

Brand Identity · 2026

Independent concept

A stack of twelve black books, spines reading MAX UNIVERSE and fore-edges W-04, the top cover carrying a blue and violet crossing mark — The atlas: one crossing per cover, the whole run stacked

The challenge

Explore how a map-based identity could organise an editorial collection, rather than use cartographic details only as decoration.

The solution

A blue-and-violet crossing mark connects an atlas, route diagrams, a timeline and a mobile map concept through shared codes and coordinates.

A flat magazine spread with a grid of small black map tiles and the huge word WORLDS — Every world gets a code, a coordinate and a tile

An open black book angled on a dark surface showing a white contents list and blue and violet register marks — Contents as legend: six ways to read the map

A folded poster showing flat blue and violet lines crossing on black beside three short white headings — The poster insert: forty routes, every crossing ringed

A tightly cropped white editorial spread with a black three-line pull quote and a blue duotone interior photograph — Feature spread, cropped hard: the argument in three lines

An angled open book with the huge word TIMELINE and a blue rule carrying ringed nodes across both pages — Worlds on a rule: the timeline runs through the gutter

A phone standing upright on a plinth showing a white app screen with blue and violet crossing routes and coordinate labels — The product: a map you navigate, not a feed you scroll

An angled open book with a blue page reading EVERY WORLD HAS AN EDGE beside a grid of framed photographs — World profile: the edge is where two catalogues touch

A flat spread with the words THE CROSSING in layered blue and violet outlines beside a framed photograph of a long wool coat laid flat with its collar and cuffs closed, resting on a pale grey surface. — Chromatic specimen: the display face, six offsets deep, beside the coat laid flat and closed

An angled open book showing a catalogue of flat blue and violet branded objects each with a reference number — Kit of parts: tokens, tickets, tape, one crossing pin

Project Information

Max Universe is a self-initiated editorial and identity concept. Each “world” is given a code and coordinate pair, repeated through the proposed publication.

An open ring marks crossings in the logo, route diagrams and mobile interface. Blue and violet lines provide the common graphic language.

Large condensed headlines distinguish sections, while smaller monospace text carries labels and reference numbers. The mockups explore contents pages, a timeline and a fold-out insert.

CAIO BARRETO

Creative Direction:
Caio Barreto

Design:
Arthur Rosa, João Alves

Motion & Interactive:
Renan Rosa

Strategy & Project Management:
Priscila Oliveira

Fonts:
GT America Compressed, GT America Mono — Grilli Type

Year:
2026

Brand Identity · Concept

Self-initiated concept work. Max Universe is not a client of CAIO BARRETO. Imagery generated, not photographed.