Kick

Brand Identity · 2026

Independent concept

The mark, on both of its grounds

The challenge

Explore a recognisable identity for Kick across small interface elements, video layouts and larger event graphics.

The solution

An angled wordmark and chevron establish the geometry. Bright green on black gives the system contrast, with magenta distinguishing selected interface elements.

Monitor standing on a dark desk showing a black Kick live stream page with chat and a magenta LIVE chip, flanked by a mechanical keyboard and a game controller resting on the desk. — The stream in progress, built as a wall of one live feed.

Digital advertising totem in a tiled subway station, its black screen holding one tiny green thumbnail. — A transit billboard showing one thumbnail at actual size.

Render of an acid green lanyard printed with black chevrons, holding a matte black KICK creator badge. — Creator credential: woven green webbing, matte black card.

Flat grid of twenty green line icons on black, the last broadcast icon drawn in magenta. — Twenty icons drawn on the same thirty-degree geometry.

Matte black wedge sculpture with an acid green cut face standing on terrazzo in a bright glass-walled atrium, an empty grey chair beside it for scale. — A three-metre wedge, sliced at the system's thirty degrees.

Poster of six ghost-mannequin garments hung on rails against black, edge-lit green and magenta, KICK locked across the top. — Campaign photography: six garments, green rim, magenta kicker.

Large LED billboard on a metal façade showing a grid of black thumbnails with one green live tile. — A billboard-sized streaming wall with exactly one tile live.

A typographic sheet: the wordmark stretched to full bleed.

Hanging wayfinding panel on grey where every green surface, from panel face to knocked-out type, holds the identical flat acid green #53FC18. — Wayfinding in a single true acid green #53FC18 with black pill labels.

Project Information

This self-initiated concept starts with the shapes used in streaming interfaces: thumbnails, icons, labels and chat panels.

The same angled geometry carries into an icon set, creator credentials and wayfinding. Green and black connect the applications at different scales.

The stream-page and billboard mockups explore how one highlighted element can stand out within a grid.

CAIO BARRETO

Creative Direction:
Caio Barreto

Design:
Arthur Rosa, João Alves

Motion & Interactive:
Renan Rosa

Strategy & Project Management:
Priscila Oliveira

Fonts:
Right Grotesk Compact, Diatype Mono — PangramPangram / Dinamo

Year:
2026

Brand Identity · Concept

Self-initiated concept work. Kick is not a client of CAIO BARRETO. Imagery generated, not photographed.