Rogue

Creative Direction & Engineering · 2026

Client work

The Rogue lockup, jaguar and all

The challenge

Help translate Rogue’s AI software builder into a clear website, working within the brand and interface direction led by Poi Studio.

The solution

We contributed to the creative direction and built the front end, carrying the dithered jaguar, pixel details and restrained interface from design into the browser.

A coral section titled How it works beside a dithered jaguar with chat bubbles — How it works, in three moves

The Rogue homepage hero with the pixel-square motif and a single prompt input — The prompt is the interface

The Rogue pricing section showing Basic, Pro, Max and Studio plans — Four tiers, one plain-language promise

The Christ the Redeemer statue rendered as a dense colour dither with a caption chip — Rio, dithered

The Who is it for section with Founders, Developers and Vibe Coders rows — Three audiences, one accordion

A grid of integration cards with plan badges — An integration shelf that reads as a catalogue

A wide photograph of a working studio floor used as the platform's video still — The studio, shot straight

Clients above, landmark below

A dithered tropical scene inviting founders to build in public, above the footer — The closing call, and the ghost lockup

Project Information

Rogue lets people describe software they want to build in plain language. The website centres that interaction on a prominent prompt field, supported by product information, pricing and examples.

Poi Studio led the brand and interface design. Our role covered creative direction input during working sessions, followed by front-end development.

The visual system pairs a green dithered jaguar with simple typography and small pixel motifs. Coral sections distinguish the product explanation from the main interface.

Our implementation translated those layouts into responsive pages, with attention to type scale, spacing and image treatment across screen sizes.

Credits

Brand & Design:
Poi Studio

Creative Direction Input:
Caio Barreto

Front-end Engineering:
Caio Barreto, Renan Rosa

Fonts:
Geometric sans and technical mono, as specified by Poi Studio

Year:
2026

Creative Direction & Engineering · Client

Brand and design led by Poi Studio. Our contribution covered creative direction input and front-end development.