Our studio
CAIO BARRETO is a global strategy and design agency with offices in São Paulo and New York.
We help brands navigate complex problems through work that is strategically rigorous, culturally literate and built to survive contact with reality. Most of what we make has to work at billboard scale and at sixteen pixels, in two languages, applied by people who will never read the guidelines.
The studio was founded in 2021 by Caio Barreto and now runs as a team of fourteen between Vila Madalena and Brooklyn. We deliberately stay small. Every project is led from the founder's desk, and the people who present the work are the people who made it.
We do a significant amount of self-initiated work alongside client engagements. It is how we test ideas that no brief would authorise, and it is where most of our sharpest thinking has started. Every case on this site says plainly which of the two it is.
What we do
Team
Contact
Studios
Disclosure
Rogue and Minus Two are client engagements, credited in full on their case pages. Everything else here is self-initiated concept work — those brands are not clients of CAIO BARRETO and no engagement is implied.